Designing Customer Centric Experiences
Currently leading a team defining TSB’s digital user experience vision across our public website, internet banking and mobile app.
Bringing the vision to life through immersive prototyping and delivering improvements through the digital roadmap.
Portfolio
Employer
TSB Bank
From
01/06/2020
A small collection of some of the things I’ve worked on
My Experience
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Delivering designs from conception to post go live
Covering: Research, user testing, prototyping, wire framing, UI, dev hand over and
Support to post-go live analytics and feature enhancements.
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Running a cross functional design team and supporting personal growth.
Driving design thinking and customer centricity by influencing senior stakeholders and strategic roadmaps
Prioritisation and oversight of all visual design activity across the delivery lifecycle.
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Driving consistency from design to dev
Creating common libraries, templates, naming conventions, pattern rules across UX, UI, Copy and accessibility
Setting design standards and maintaining governance to ensure they are met
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Including
Design tools : Figma, Sketch, Invision, Zeplin, Abstract
User research: Userzoom, 11FS
Collaboration: Miro, Figjam
Agile: Confluence, Jira, Trello
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Defining delivery roadmaps aiming to maximise customer value with in the constraints budgets and capacity to deliver
Using effective design strategies to evolve propositions through continuous iteration and value creation
Reusing designs across multiple deliverables to improve efficiency
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Evolving the design operations model to match team size
Streamlining tooling, creating frameworks to improve consistency
Introduced a design guild to foster a design community
Measuring team performance and user experience
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Use a variety of methods to drive the most helpful insight and aiming to reducing bias
Comfortable running both moderated and unmoderated testing
Documenting outcomes and iterating designs based on feedback
Commissioning third parties to carry out research
Experience of moderated testing with users specific accessibility and cognitive needs
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Ensuring all designs pass accessibility standards
Incorporated accessibility standards throughout the design process, including user research.
Considering all impairments not only visual or physical
Commissioning site audits with third parties to gain accreditation
Learn more
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Read my CV
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Get in touch