Photo of me - White, Short brown hair, beard and  wearing a white t-shirt

Designing Customer Centric Experiences

Currently leading a team defining TSB’s digital user experience vision across our public website, internet banking and mobile app.

Bringing the vision to life through immersive prototyping and delivering improvements through the digital roadmap.

Portfolio

Employer
TSB Bank

From
01/06/2020

A small collection of some of the things I’ve worked on

My Experience

    • Delivering designs from conception to post go live

    • Covering: Research, user testing, prototyping, wire framing, UI, dev hand over and

    • Support to post-go live analytics and feature enhancements.

    • Running a cross functional design team and supporting personal growth.

    • Driving design thinking and customer centricity by influencing senior stakeholders and strategic roadmaps

    • Prioritisation and oversight of all visual design activity across the delivery lifecycle.

    • Driving consistency from design to dev

    • Creating common libraries, templates, naming conventions, pattern rules across UX, UI, Copy and accessibility

    • Setting design standards and maintaining governance to ensure they are met

  • Including

    • Design tools : Figma, Sketch, Invision, Zeplin, Abstract

    • User research: Userzoom, 11FS

    • Collaboration: Miro, Figjam

    • Agile: Confluence, Jira, Trello

    • Defining delivery roadmaps aiming to maximise customer value with in the constraints budgets and capacity to deliver

    • Using effective design strategies to evolve propositions through continuous iteration and value creation

    • Reusing designs across multiple deliverables to improve efficiency

    • Evolving the design operations model to match team size

    • Streamlining tooling, creating frameworks to improve consistency

    • Introduced a design guild to foster a design community

    • Measuring team performance and user experience

    • Use a variety of methods to drive the most helpful insight and aiming to reducing bias

    • Comfortable running both moderated and unmoderated testing

    • Documenting outcomes and iterating designs based on feedback

    • Commissioning third parties to carry out research

    • Experience of moderated testing with users specific accessibility and cognitive needs

    • Ensuring all designs pass accessibility standards

    • Incorporated accessibility standards throughout the design process, including user research.

    • Considering all impairments not only visual or physical

    • Commissioning site audits with third parties to gain accreditation

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